Tuyển dụng Assistant Brand Marketing Manager (GTM) tại Hồ Chí Minh (đã hết hạn)

The Product Marketing & GTM Group Executive is responsible for supporting Product Marketing and Go-to-Market activities for the Small Home Appliance category in Vietnam.

The role works closely with Product Management, Sales, Trade Marketing, Brand & Digital Marketing and other relevant teams to ensure product launches, communication materials, retail execution and market activities are delivered effectively and on time.

1. Market & Consumer Understanding
   • Conduct regular market and competitor research for the SHA category.
   • Monitor competitor products, technologies, price segments, promotions, communication and retail activities.
   • Collect consumer and market insights from Sales, dealers, retail stores and PG teams.
   • Prepare competitor comparisons, category updates and market summaries.
2. Product Coordination
   • Coordinate with Product Division and relevant teams to follow up product information, launch timelines and readiness.
   • Consolidate product specifications, USPs, usage information, certifications and approved claims.
   • Prepare product presentations, comparison sheets, FAQs and sales toolkits.
   • Ensure product information and communication are accurate and consistent.
   • Follow up on product-related issues and coordinate clarification or resolution.
3. GTM Planning & Execution
   • Support the GTM & Product Marketing Lead in developing category and new product launch plans.
   • Build and maintain launch timelines, checklists and cross-functional trackers.
   • Coordinate with Sales, Trade Marketing, Brand & Digital Marketing, Retail, Training and Service teams.
   • Follow up on deliverables, deadlines, dependencies and potential risks.
   • Monitor execution progress and recommend corrective actions when required.
4. Product Communication & Content
   • Support product positioning, key messages and communication materials.
   • Prepare briefs and coordinate with agencies for key visuals, digital content, KOL/PR materials and product videos.
   • Review localized product content for accuracy and consistency.
   • Ensure consistent product information across digital, e-commerce and retail channels.
   • Manage working files, approvals and final marketing assets.
5. Retail & Sales Enablement
   • Coordinate product POSM, display materials, sales decks and training materials.
   • Work closely with Trade Marketing and Sales to support retail visibility and market execution.
   • Follow up on POSM deployment, display status and market feedback.
   • Support product training and information-sharing sessions.
   • Consolidate feedback from Sales, PG teams and dealers.
6. Performance Tracking & Reporting
   • Track product launch execution and marketing performance against agreed KPIs.
   • Consolidate retail execution, communication performance, market feedback and relevant business indicators.
   • Prepare weekly/monthly category reports and post-launch reviews.
   • Identify key learnings, issues and opportunities and recommend follow-up actions.

Yêu cầu ứng viên

• Bachelor’s degree in Marketing, Business Administration, Communications or related fields.
• 3–5 years of relevant experience in Product Marketing, Category Marketing, GTM or related marketing roles.
• Proven experience in independently managing product marketing or product launch execution workstreams.
• Experience in Home Appliances or Consumer Electronics is preferred.
• Good understanding of product launch processes and cross-functional coordination.
• Able to conduct market research and competitor analysis.
• Strong project management, follow-up and organizational skills.
• Good written and spoken English.
• Proficient in PowerPoint and Excel.
• Proactive, detail-oriented and able to work independently under the direction of the GTM & Product Marketing Lead.

Key Competencies
Product & Market Understanding • Ownership & Accountability • Cross-functional Coordination • Planning & Execution • Analytical Thinking • Attention to Detail • Communication & Presentation • Problem-solving

Quyền lợi được hưởng

Dynamic & innovative workplace: An open-minded environment that encourages creativity and fresh ideas.

Strategic impact: Direct involvement in key projects alongside leadership teams.

People-first & Empowerment Culture: A supportive workplace where people come first, employees are trusted and empowered to take ownership, contribute ideas, and make an impact, with the opportunity to be part of a meaningful transformation journey.

Attractive rewards:

• Competitive salary and comprehensive benefits.
• 100% probation salary.
• 16 leave days per year.
• Social insurance package as regulated by law.
• Personal health insurance coverage.
• Engaging annual teambuilding and internal bonding activities and many other exciting perks waiting for you to explore!

Growth & development:

• A global organization strongly committed to talent development and long-term career growth.
• Internal training programs to enhance professional expertise and soft skills.