Tuyển dụng Assistant Brand Manager (Fashion) tại Hồ Chí Minh

Job Summary

Assistant Brand Manager will collaborate with Brand Manager to help develop and implement effective brand-building strategies.

Responsibilities

• Develop monthly and quarterly communication and social media plans aligned with traffic, revenue and category priorities.
• Track Traffic, CVR, ASP, sales and category performance to identify gaps, opportunities and recommended actions.
• Develop and execute initiatives across social, content, digital, CRM, events, partnerships and in-store activations to support traffic and revenue growth.
• Manage the brand’s social content and day-to-day brand expression, working closely with the Social Executive to ensure consistency and quality.
• Contribute ideas for campaigns and activations that keep the brand fresh, relevant and connected to its audience.
• Manage external partners, creators and brands across briefing, coordination, negotiation and execution.
• Coordinate closely with Product, VM, Digital, PR, Creative and Operations to ensure timely delivery.
• Support Brand Manager in managing marketing budget and brand performance.
• Propose alternative actions when planned activities are delayed or not delivering expected results.
• Handle administrative tasks and other ad-hoc assignments as required.

Must have

• Candidates born 1994 – 1999 are preferred. Bachelor’s degree in Marketing or similar major
• At least 2 years of experiences as Assistant Brand Manager, Brand Marketing Leader, fashion is plus
• Strong commercial mindset; comfortable with targets, numbers, Excel and performance tracking.
• Good sense of social media and visual communication; able to work with references and maintain brand consistency.
• Able to balance business performance, branding and community/culture building.
• Proactive and comfortable working in a fast-changing environment.
• Strong stakeholder and project management skills across internal and external teams.

Nice to have

• Experience in fashion, lifestyle, culture, F&B, creative spaces or community-led brands is a plus.
• Hands-on experience with performance marketing or working closely with ads/digital teams.
• Familiarity with reporting tools, dashboards, or data visualization.
• Experience in product/category management or merchandising.
• Experience working with KOL/KOC, PR, or content production workflows.

Benefits

• Salary negotiable based on the candidate’s experience.
• 2 months probation period with 100% official salary applied.
• After successfully passing the probation period, employees will join Social Insurance, Health Insurance, unemployment Insurance in accordance with regulations, DBV Insurance
• 12 days of annual leave per year; year-end bonus based on the Company’s business performance and individual performance during the year.
• Participation in monthly internal engagement and team-building activities.
• Monthly 40% employee discount voucher for Routine products.
• Working place: Routine U Space: 583 Su Van Hanh, Hoa Hung Ward, HCMC
• Working time: Monday - Friday.