Tuyển dụng Trade Marketing Manager (FMCG / Cosmetic) tại Hồ Chí Minh

The Trade Marketing Manager is responsible for translating brand strategy into channel-specific and O2O activation plans across retail, e-commerce along with optimizing promotions, visibility, and shopper experience to accelerate sell-out and sustainable business growth.

Scope of Responsibilities

• Strategy & Business Alignment :

• Develop trade marketing strategies and priorities aligned with brand strategy, business objectives, channel dynamics, and growth opportunities.

• Analyze market, category, channel, shopper, and competitor activities to identify opportunities, threats, and white spaces.

• Monitor competitor promotion mechanics, visibility, activation, assortment, launches, and channel strategies to assess competitive impact.

• Translate market and competitor intelligence into clear trade implications, strategic recommendations, and actionable responses.

• Identify opportunities to strengthen brand visibility, conversion, shopper experience, and competitive differentiation across channels.

• Partner with Brand and Sales to ensure trade strategy addresses both consumer demand and commercial realities.

Planning & Prioritization :

• Develop differentiated channel and activation plans based on store tier, shopper mission, channel potential, and commercial opportunity.

• Develop promotion and activation architecture, including mechanics, timing, investment, visibility, and execution requirements.

• Develop O2O plans and sale toolkits to maximize shopper conversion and sell-out.

• Consolidate ; validate and consult promotion recommendations from Commercial team, ensuring recommendations are supported by data, shopper insight, competitive context, and business rationale.

• Develop contingency plans and adjust trade priorities in response to market, competitor.

Performance Management & Execution Excellence :

• Lead and ensure effective execution of promotion, POSM, VMD, and in-store / online activation programs.

• Coordinate with Sales, Brand, agencies, and other stakeholders to ensure feasibility, quality, consistency, and timely execution.

• Monitor execution against agreed plan, KPIs, timing, and investment.

• Analyze trade and promotion performance and recommend actions to optimize ROI, sell-out, and shopper conversion.

• Enhance shopper experience through consistent and impactful online & offline visual and activation touchpoints.

Reporting, Analytics & Business Insights :

• Establish and track key activation, promotion, and execution KPIs to evaluate performance.

• Consolidate and analyze sales, sell-out, promotion, shopper, channel, and competitor data.

• Identify key performance gaps, growth opportunities, and risks through data-driven analysis.

• Conduct competitor and channel performance analysis and assess implications for brand and trade strategy.

• Evaluate promotion effectiveness, including incremental sales, ROI, discount efficiency, and execution quality.

• Develop post-campaign analysis and learning to strengthen future trade plans and activation effectiveness.

• Build a continuous test–learn–optimize loop, incorporating campaign and competitor learnings into planning.

Budget & Financial Discipline:

• Develop and manage trade marketing budgets in line with business | brand priorities.

• Monitor trade spending, investment, and budget utilization across channels.

• Evaluate trade investment efficiency and ROI and identify opportunities to improve resource allocation.

• Partner with Finance to ensure financial discipline, governance, and accuracy.

Team Development :

• Lead, coach, and develop the Trade team in strategic planning, commercial thinking, analytics, execution, o and stakeholder management.

• Build team capability in market / competitor analysis and translating insights into actionable trade plans.

• Establish clear objectives, KPIs, ways of working, and performance standard.

• Encourage a data-driven, test-and-learn, and continuous improvement culture.

• Build strong collaboration with Brand, Sales, Finance, E-commerce, agencies, and other functions.

Requirements and Skills :

• Bachelor

Yêu cầu công việc

Requirements and Skills :

• Bachelor’s degree in Marketing, Business Administration, Economics, or related fields.

• 5+ years of experience in Trade Marketing, Channel Marketing, Shopper Marketing, o or Commercial Marketing, preferably in FMCG, Beauty.

• Strong understanding of Retail, E-commerce and their shopper dynamics.

• Experience in managing trade promotions, channel activations, POSM/VMD, and trade investment.

• Strong negotiation and stakeholder management skills across Sales, Brand, Finance, agencies, and o external partners.

• Strong project management and planning skills, with the ability to manage multiple channels and o priorities simultaneously.

• Strong strategic planning, analytical, and commercial problem-solving skills, with the ability to independently identify issues, develop options, make recommendations, and translate insights into actionable trade strategies.

• Collaborative, proactive, agile, and results-oriented, with strong ownership and accountability.

KPIs & Criteria of Success :

• Trade investment efficiency: ROI, sell-out performance, sale uplift.

• Quality and timeliness of execution.

• Budget discipline: actual vs committed vs approved budget.

• Clarity and usefulness of reporting and business recommendations.

• Cross-brand prioritization and ability to protect key business priorities.

• Compliance with brand and channel execution standards.

Quyền lợi

• Thưởng: 13th-month salary and other bonus
• Cơ hội du lịch: Company trip
• Phiếu giảm giá: Discount when buy company products