Tuyển dụng Senior Vice President, National Video Investment (CPG Client)

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

As the Senior Vice President, National Video Investment you’ll bring your extensive media buying expertise to our team and play a key role in providing strategic leadership for our client. You’ll be responsible for nurturing strong client relationships and providing thought leadership on audience strategies and campaign optimization. The SVP builds strong relationships and establishes clear lines of communication with agency partners.

We’re seeking a candidate with marketplace credibility and the ability to confidently engage with senior marketing and media professionals. You’ll forge unique, first-to-market opportunities, extend partnerships beyond traditional pricing/trading, and deliver holistic, channel-agnostic solutions.

Responsibilities

Cultivate and maintain senior-level relationships with media vendors and platforms to ensure trust and confidence with our buying partners

Drive upfront negotiations and steer and support client stakeholders throughout the process

Negotiate deals that include data partnerships and bespoke opportunities tailored to the client’s needs

Integrate diverse channels into a cohesive strategy for maximized reach and ROI

Anticipate market shifts and proactively recommend next-generation solutions

Collaborate with internal stakeholders to deliver data-driven, future-forward partnerships

Convey complex investment strategies to day-to-day contacts as well as executive-level decision-makers

Maintain a strong understanding of the systems used such as Mediaocean/Prisma or other digital buying tools, Ad Servers/Verification, DSPs, Social Platforms, DMPs, and internal proprietary tools

Build and maintain strong relationships across multiple internal teams and external teams ensuring transparency, clarity, and alignment.

Accountability and ownership of campaign execution for assigned client account

Own the development of strategic proposals, coordinating across teams to account for all relevant inputs

Understand and effectively communicate value proposition, technology, and processes related to the growth of current and prospective agency accounts

Develop processes to ensure data integrity and implement across the agency

Determine and activate how to deliver necessary data to teams for various reporting purposes

Provide clear communication on business initiatives, ensure proper training on tools and processes, and participate in talent recruitment and development efforts

Co-manage and mentor teams with varying levels of experience, ensuring high-quality results and professional growth

Qualifications

12+ years of media buying experience in the video eco-system (linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable)

Experience leading strategic oversight and execution of multi-brand video investment initiatives for a portfolio client, ensuring cohesive activation and alignment with overarching brand and media objectives.

8+ years of experience leading teams and direct reports

Excellent leadership skills with ability to lead team to deliver high-quality results

Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly

Excellent communication, presentation, organizational, interpersonal and analytical skills

Strong communication, analytical, problem-solving, and critical thinking skills

Technical proficiency, particularly with the following tools: MediaOcean, MBOX, Nielsen Net Rating, comScore, AdRelevance, eMarketer, Forrester, etc.

Technical proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)

Ability to work successfully with teams, handle multiple projects, and meet tight deadlines

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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Veterans Encouraged to Apply.

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Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.