Tuyển dụng Senior Analyst, Commerce

Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Overview

The Senior Analyst will be the day-to-day steward of search and Commerce media for assigned brands. They are responsible for monitoring and maintaining search/Commerce campaign development, activation, and innovation. The Senior Analyst is required to develop and maintain strong knowledge of client businesses and apply their media understanding accordingly to help deliver against client needs/objectives. They will work closely with their manager in the development and communication of all search/Commerce recommendations.

Responsibilities

Build paid search/Commerce strategies across search engines, as well as AMS, and applicable platforms

Monitor and optimize performance to meet business objectives

Gather and analyze keyword research necessary to build a new campaign

Responsible for gathering necessary data for plan development

Group keywords into ad groups and develop relevant ad copy and extensions

Present recommendations and apply client feedback to keyword and copy proposal

Upon campaign approval, responsible for building flowcharts and loading buys into Prisma

Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

Primary party responsible for trafficking approved plan into search engines

Primary party responsible for QA of all campaign components prior to launch

Monitor and maintain campaign budgets, pacing, and bid adjustments

Proactively advocate for campaign adjustments based on performance trends

Active monitoring and management of performance and competitive landscape

Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)

Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items

Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization

Active participation in client status and reporting calls, including presentation of reporting

Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft billing compilation for manager approval

Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team

Responsible for learning all relevant tools for reporting, analytics, and competitive analysis

Mastery of all core metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)

Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions

Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process

Establish professional, productive rapport with sales representatives/media vendors

Work closely with manager to establish priorities and manage workload

Timely delivery of all work

Successful completion of training programs and requisite certifications

Qualifications

1-2 years of paid media experience with a focus on Commerce

Experience buying and planning across multiple platforms to include Google, Bing, AMS, Criteo, etc.

Knowledge of Amazon, Walmart, Target platforms

AMS platform, AAP platform, Criteo, and/or Google Ads preferred

Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE preferred

Experience working in a client-facing capacity

Experience using paid media to complement earned media campaigns and meet business objectives

Proficiency in MS Suite: Excel, Word, Microsoft office, PowerPoint

Demonstrate critical thinking and problem-solving skills

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $66,120.00 - USD $101,790.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/2/2026.