Tuyển dụng Retail Area Manager (GARMIN) HCMC tại Hồ Chí Minh

The Retail Area Manager is the driving force behind sales performance, frontline capability building, and consistent operational standards across assigned retail stores. This role demands a highly hands-on leader who can translate broad sales targets into actionable daily plans, elevate team performance through frequent store visits, and coach frontline staff directly on the sales floor to maximize conversion rates and revenue growth.

1. Key Responsibilities

A. Sales Performance & Business Growth

• Drive store sales performance to consistently achieve and exceed regional sales targets and KPIs.
• Monitor daily, weekly, and monthly sales results, conversion rates, Average Transaction Value (ATV), Units Per Transaction (UPT), and staff productivity.
• Identify underperforming stores or metrics, implementing prompt corrective action plans.
• Collaborate with Store Leaders to formulate practical strategies for upselling, cross-selling, and product bundling.
• Deliver accurate sales forecasts and regular performance reports to upper management.

B. Sales Training & Sales Pitch Development

• Design and conduct regular training sessions on product knowledge, customer needs analysis, and advanced selling techniques.
• Develop standardized, high-converting sales pitches and scripts for key products, new product launches, and promotional campaigns.
• Coach staff on effective objection handling, competitor comparisons, and closing techniques.
• Conduct on-floor observations, role-play exercises, and 1-on-1 feedback sessions to sharpen individual selling skills.
• Partner with Marketing and Brand teams to translate technical product features into compelling, customer-facing selling points.

C. Store Operations & Brand Standards

• Ensure strict compliance with company SOPs, brand identity guidelines, and visual merchandising standards across all stores.
• Perform routine store visits and operational audits covering store presentation, attendance, display standards, and service quality.
• Monitor stock availability, inventory accuracy, and product assortment; coordinate stock allocation and transfers smoothly with relevant departments.
• Oversee the flawless execution of promotional campaigns and new product rollouts.
• Support new store openings, relocations, renovations, and special retail projects as required.

D. Team Management & Customer Experience

• Lead, mentor, and inspire Store Leaders and retail frontline teams to foster a high-performance culture.
• Monitor individual performance, attendance, discipline, and training needs; support recruitment, onboarding, and manpower planning.
• Maintain consistent customer service excellence, monitor customer feedback, and resolve service issues swiftly.
• Ensure staff provide accurate product consultations and tailored recommendations.

E. Market Intelligence & Reporting

• Monitor competitor pricing, promotional activities, and shifting market strategies.
• Gather valuable customer feedback and market insights from the retail floor to recommend strategic adjustments.
• Prepare comprehensive weekly and monthly reports on sales performance, operational compliance, and training outcomes.
• Coordinate cross-functionally with Marketing, E-commerce, Warehouse, Procurement, Finance, and HR.

2. Key Performance Indicators (KPIs)

• Sales Performance: Sales target achievement, year-over-year growth, conversion rate, ATV, UPT, and sales per staff member.
• Team Development: Training completion rates, product knowledge assessments, sales pitch mastery, and measurable staff performance improvement.
• Retail Execution: Store audit scores, SOP compliance levels, and inventory accuracy.
• Customer Experience: Service quality standards, customer satisfaction feedback, complaint resolution rate, and conversion uplift.

Yêu cầu ứng viên

1. Education: Bachelor’s degree in Business Administration, Retail Management, Marketing, or a related field.
2. Experience: 3–5 years of retail experience, with at least 1–2 years managing multiple stores or retail teams (multi-store management). Experience in consumer electronics, sporting goods, lifestyle, fashion, or FMCG sectors is strongly preferred.
3. Skills & Competencies:
   • Exceptional sales coaching, training, and sales-pitch development capabilities.
   • Strong command of retail KPIs, sales data analysis, and store operations.
   • Strong leadership, communication, presentation, and problem-solving skills.
   • Proficient in Excel and PowerPoint; good English communication skills.
4. Work Arrangement: Willingness to travel regularly between stores (including business trips) and work flexible hours, including weekends and public holidays when required.

Quyền lợi được hưởng

• Attractive Remuneration: Competitive base salary commensurate with experience, plus performance-based sales bonuses and incentives tied to regional KPI achievements.
• Annual Bonuses: 13th-month Tet bonus and annual performance reviews for salary increments and bonus allocations.
• Allowances & Travel Support: Coverage of business travel expenses, inter-city/inter-province travel allowances, and mobile phone support. (with cap)
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