Tuyển dụng Product Owner Mid-level tại Hồ Chí Minh

About the Role

You will own bonbon shop, our B2B platform connecting brands with retail outlets. That means owning the backlog, the requirements, and what gets shipped. You will work closely with the Product Manager on the product’s direction and on key decisions with enterprise clients.

Every enterprise client runs their business differently, and each will ask for things the product can’t do yet. We see these requests as the best source of insight into what the product should become. If you enjoy turning real client problems into product capabilities, you will thrive here.

How this role runs

• Outcomes over output. The roadmap is measured by activation, retention, and revenue, not by how many features we ship.
• Data drives priorities. We decide what to build based on usage data: funnels, session recordings, and where users drop off.
• AI where it matters. We apply AI to workflows with heavy manual effort, and keep simple flows simple.
• Build once, serve many. When a client asks for something, your job is to turn it into a capability that other clients can use too.

Key Responsibilities

1. Roadmap and Backlog

• Own the roadmap across activation, engagement, retention, and monetization
• Own and prioritize the product backlog by value, data, and business impact
• Set the success metric for every initiative before work begins

2. Client Requirements and Platform Decisions

• Serve multiple enterprise clients with different ways of working on one platform, without splitting the product into separate versions
• Turn repeated requests into configuration. Build the flexibility before the third client asks for it
• Propose what becomes a platform capability, what becomes configuration, and what gets declined
• Keep client commitments and roadmap work both on schedule

3. Trade Marketing and Brand Programs

• Own the part of the product that lets Trade Marketing and Marketing run programs directly with retailers: loyalty mechanics, promotion execution, sell-out campaigns, brand activation at outlet level
• Give brand managers a clear view of program performance, including whether retailer behavior changed
• Work with Sales and Professional Services (PS) to find where programs break in the field, and fix the cause in the product

4. Data, Behavior and AI

• Own the product analytics: funnels, cohorts, activation events, drop-off points, and add the events we are missing
• Run experiments, watch session recordings, talk to users in the field, and write down what you learned
• Find the repetitive, low-value steps done by retailers, sales reps, and brand teams, and propose AI-assisted alternatives

5. Working with the Teams

• Spend around 30% of your time with clients: meetings, workshops, and field visits, including travel outside HCMC
• Set expectations with clients, Sales, Trade Marketing, and management on what ships, when, and what does not
• With Project Managers: the PM decides project scope and timeline, you decide the product. Raise conflicts early
• With R&D (BA and development team): own requirements, priorities, and acceptance. Drive Agile delivery by running the sprint and ceremonies yourself 
   

• 3+ years as a Product Owner, Product Manager, or Senior BA on a B2B software product, managing and prioritizing the backlog across discovery, delivery, and iteration in an Agile/Scrum environment
• Experience in distribution, retail, FMCG, pharma, or Trade Marketing program execution, with working knowledge of multi-tier distribution (brand → distributor → retailer) and how trade promotions are funded, run, and measured
• Writes clear user stories and acceptance criteria that engineers can build from with minimal clarification
• Comfortable balancing conflicting requirements from multiple enterprise clients, both in meetings and on field visits to distributors and retailers
• Able to read product data and act on it: funnels, cohorts, drop-off points, and the results of simple experiments.

Strong Plus

• Experience building or owning a product for distribution, retail, FMCG, or pharma businesses
• Experience working on a platform connecting brands to retailers (loyalty, promotions, or trade incentives)
• Experience building AI features into a shipped product
• Familiarity with OMS, POS, DMS, or similar platforms
   

• Competitive salary based on your skills and experience
• Lunch allowance, 13th-month salary, holiday bonuses, and performance-based rewards tied to company results
• Performance review at least twice a year, with salary adjustments based on your performance and contribution.
• Full social and health insurance under Vietnamese labor law
• You own a product used by brands and retail outlets across Vietnam, working directly with the Chairman and Head of R&D.
• A clear path from mid-level to owning the product on your own
• Decisions get made in days, not in committee. You will see your work in front of clients within the quarter