Tuyển dụng Marketing & Product Commercial Executive tại Hồ Chí Minh

Position : Marketing & Product Commercial Executive
Department : Commercial
Location :
• Block 33H VSIP I, No. 30 VSIP Street 3, VSIP Industrial Park, Thuan Giao Ward, HCMC (Factory)/
• 2nd Floor, IBC Building, No. 01 Cong Truong Me Linh, Sai Gon Ward, HCMC (Head Office)/
Report to : Commercial Manager

POSITION SUMMARY:

We are looking for a commercially minded and hands-on Marketing & Product Commercial Executive to transform business strategy into market execution.

This position is responsible for product commercialization, packaging development, brand management, marketing campaigns, e-commerce support, and market analysis. The role acts as the bridge between customers, commercial teams, R&D, factory operations and external partners to ensure products are successfully launched, positioned and promoted in the market.

The successful candidate must combine marketing capabilities with strong project coordination skills and commercial thinking to support revenue growth, brand development and customer engagement.

ROLE AND RESPONSIBILITIES

1| Product Commercialization
- Conduct market research and analyze consumer trends, customer needs and competitor activities.
- Develop product briefs based on market insights and commercial opportunities.
- Coordinate product launch activities from concept to market execution.
- Monitor product performance and recommend portfolio improvements.
- Support product lifecycle management and portfolio optimization.

2| Product Development & Factory Coordination
- Act as the liaison between Commercial, R&D and Factory teams.
- Coordinate product development timelines, sample requests and launch schedules.
- Support product testing, evaluation and customer feedback collection.
- Ensure product specifications, packaging requirements and launch objectives are properly communicated.
- Monitor project progress and ensure timely execution.

3| Packaging Development & Supplier Management
- Develop packaging briefs and coordinate artwork development.
- Manage mockups, packaging approvals and printing processes.
- Coordinate with packaging suppliers and external vendors.
- Monitor packaging costs and support cost optimization initiatives.
- Ensure packaging consistency with brand guidelines and regulatory requirements.

4| Brand & Marketing Management
- Execute marketing plans aligned with commercial objectives.
- Coordinate promotional campaigns, seasonal campaigns and brand activities.
- Manage marketing materials including POSM, brochures, catalogs and product communication materials.
- Ensure brand consistency across all customer touchpoints.
- Coordinate with external agencies, designers, photographers and media partners when required.

5| Digital Marketing & E-commerce Support
- Support e-commerce sales and promotional activities across online platforms.
- Coordinate campaign calendars and product launches.
- Monitor online sales performance and customer engagement metrics.
- Support content planning and digital marketing initiatives.
- Coordinate with external partners and vendors to improve online performance.

6| Market Intelligence & Performance Analysis
- Analyze sales performance, product performance and campaign effectiveness.
- Monitor customer feedback and market trends.
- Provide recommendations on pricing, promotions and product positioning.
- Prepare monthly reports and commercial insights for management review.
- Support strategic decision-making through data analysis and market information.

7| Cross-functional Collaboration
- Work closely with Commercial, Retail, R&D, Factory, QA/QC and Finance teams.
- Support new product launches, customer projects and commercial initiatives.
- Coordinate internal stakeholders to ensure project timelines are achieved.
- Ensure alignment between commercial objectives and marketing execution.

Yêu cầu ứng viên

Education & Experience
• Bachelor's Degree in Marketing, Business Administration, International Business, Communications or related fields.
• Minimum 3–5 years of experience in Marketing, Product Marketing, Brand Marketing or Product Management.
• Experience in FMCG, Food & Beverage, Retail or Consumer Goods industries is preferred.
• Experience in product launch, packaging development and supplier coordination is highly preferred.
• Experience working with external agencies, designers or marketing vendors is an advantage.

Knowledge & Skills
• Strong commercial mindset and understanding of business performance.
• Knowledge of branding, product marketing and consumer behavior.
• Strong project management and coordination skills.
• Good analytical and reporting capabilities.
• Familiarity with e-commerce and digital marketing platforms.
• Good presentation and communication skills.
• Proficiency in Microsoft Office applications.
• Good English communication skills, both written and spoken.

Personal Attributes
• Strong ownership mindset.
• Creative but commercially driven.
• Detail-oriented and highly organized.
• Proactive and results-oriented.
• Able to manage multiple projects simultaneously.
• Adaptable and comfortable working in a fast-paced environment.

Quyền lợi được hưởng

- Salary: Negotiable
- 12 days of annual leave + 01 birthday leave
- Working hours: 08 hours/day
- Working days: Monday to Friday
- Training and career development opportunities
- SHUI in full, based on the gross salary
- Lunch allowance, parking allowance (depend on working location).
- Health insurance 24/7
- Annual salary review
- Yearly health check
- Annual company trip (subject to business performance)