Key Accounts Executive (Supervisor Level- Planning) Kênh Siêu Thị (North Region)

Job Purpose

Manage planning activities for assigned Modern Off-Trade accounts by developing customer business plans, promotions, forecasts and investment recommendations. Build strong customer partnerships and collaborate with KAM Operations and cross-functional teams to drive sustainable sales, profitability and category growth.

Key Accountabilities

1. Customer & Commercial Planning

• Develop customer plans based on shopper, category and market insights.
• Prepare inputs for Joint Business Planning and recommend growth initiatives.
• Monitor sales, profitability and commercial KPIs; identify gaps and corrective actions.
• Plan promotions and Digital & Omnichannel initiatives to support profitable growth.

2. Key Account Management

• Build strong relationships with assigned customers and lead business reviews.
• Negotiate account-level commercial activities within approved guidelines.
• Recommend portfolio and commercial solutions that create mutual value.
• Resolve customer issues with relevant stakeholders and escalate risks when needed.

3. Cross-functional Planning & Delivery

• Partner with KAM Operations, Trade Marketing, Marketing, RGM, Supply Chain and Finance to execute customer plans.
• Facilitate planning and performance reviews with clear actions and follow-up.
• Ensure effective collaboration between Planning and Operations teams.
• Track customer commitments and share key insights and best practices.

4. Forecast & Investment Management

• Develop accurate sales forecasts using customer plans and market insights.
• Monitor demand, stock availability and fulfilment performance.
• Track commercial investments and evaluate promotion effectiveness.
• Prepare performance analyses and recommendations for stakeholders.

Job Requirements

• Bachelor's degree in Business, Economics, Marketing or related field; MBA is a plus.
• Professional working proficiency in English.
• 5+ years of experience in Modern Trade Sales, Key Account Management, Commercial Planning, Trade Marketing or Category Management, preferably in FMCG.
• Strong experience in customer planning, promotional management, commercial analysis and cross-functional collaboration.