Tuyển dụng Innovation Product Manager tại Hồ Chí Minh

Top 3 Reasons To Join Us International fintech & digital banking firm Top salary, bonus & stock options Work & travel globally with innovation teams The Job

Innovation Product Manager

Location: Ho Chi Minh City, Vietnam

Department: Innovation and Product

Employment type:  Full time, permanent

Reports to: Head of Innovation or Product

Scope: A portfolio of fintech and digital banking products for small businesses

Focus: Mobile UI/UX, gamification, and customer-driven innovation

About Vietpay

Vietpay is a Vietnamese fintech company and a subsidiary of Tiger Financial Services Inc. (CSE: BANQ), a Canadian public company focused on owning, operating, acquiring, and growing fintech businesses and digital banks across Southeast Asia.

Through licensed banking partners, we help small and medium-sized enterprises (SMEs) access business banking, payments, and related financial services. Our solutions include Smart POS, merchant acquiring, payment gateways, QR payments, and digital banking integrations. We are looking for a product leader who turns customer insights into useful, intuitive digital experiences.

Role Overview

You will develop and improve Vietpay's product portfolio for Vietnamese small businesses, balancing existing product improvements with new product development. You will lead customer discovery, prioritization, design, product requirements, and performance improvement, while building a new product or design team.

This is a hands-on role: you will personally create polished mobile user interface (UI) designs, user experience (UX) flows, and interactive Figma prototypes ready for engineering. You will work with Technology on delivery and provide customer and competitor insights to the commercial team, which owns pricing. Technology owns architecture and engineering; designated specialists own security, compliance, and bank approvals.

Key Responsibilities

Customer Discovery and Disciplined Innovation

• Engage directly with merchants through interviews, surveys, observation, and usability testing. Work with Customer Success to collect pain points, ideas, and product feedback, and understand the problems behind requests.
• Apply Outcome Driven Innovation (ODI) or Jobs to Be Done (JTBD) to identify customer tasks, desired outcomes, and unmet needs. Use evidence to prioritize opportunities and test assumptions before committing development resources.
• Turn research into clear problem statements, product hypotheses, and measurable success criteria. Validate concepts with customers and explain how their feedback has informed decisions.

Mobile UI and UX Design Leadership

• Personally design mobile journeys, detailed screens, and interactive prototypes in Figma. Produce consistent, visually polished experiences with clear navigation, readable content, and intuitive interactions.
• Reduce unnecessary steps, confusion, errors, and abandonment in important customer journeys. Test designs with users, assess task completion, and refine them using observed behavior and feedback.
• Build reusable components and design patterns. Document layouts, interactions, accessibility considerations, and loading, empty, error, and success states so engineering can implement designs accurately.

Gamification and Customer Engagement

• Design and test gamification features using clear goals, progress feedback, relevant rewards, and game design principles to improve onboarding, learning, adoption, and useful repeat activity.
• Define the intended customer behavior and success measures before launch. Evaluate experiments through controlled comparisons where practical, and improve or retire features based on measured customer and business outcomes.

Portfolio Prioritization and Product Delivery

• Manage a prioritized portfolio roadmap and backlog, balancing improvements, new opportunities, customer value, business goals, effort, and dependencies. Align major priorities and resource decisions with the Head of Innovation or Product.
• Translate research and designs into product specifications, user stories, acceptance criteria, and analytics requirements. Resolve ambiguities with Technology and agree feasible scope, dependencies, and delivery plans.
• Participate in development reviews, address product decisions and blockers, and validate delivered experiences against approved requirements. Coordinate user acceptance testing, launch readiness, and post-launch review with Technology, Customer Success, and relevant specialists.

Market Insight and Product Performance

• Track customer needs, competitor products, pricing, and relevant market and technology trends. Identify gaps and differentiation opportunities; provide evidence and customer value insights to the commercial team for pricing decisions.
• Establish product dashboards and review adoption, task completion, retention, satisfaction, and commercial impact. Investigate performance gaps, prioritize improvements, and report results and recommendations to senior management.

Team Building and Collaborative Leadership

• Define team roles and hiring priorities, recruit within approved headcount, and coach a new product or design team. Establish research, design review, documentation, and performance routines.
• Create clear handovers and decision ownership across Innovation, Technology, Customer Success, and Commercial. Maintain consistent product and design standards, communicate tradeoffs, and follow agreed actions through to completion.

Your Skills and Experience

Required Qualifications

• At least 5 years of combined experience across product management and digital product design, including at least 2 years leading a team.
• Hands-on experience managing multiple products through discovery, prioritization, development, launch, and continuous improvement.
• Strong mobile UI/UX design skills and advanced practical Figma capability, demonstrated through polished screens, interactive prototypes, reusable components, and engineering handovers.
• A portfolio of shipped mobile products showing personal design contributions and improvements in usability or customer outcomes.
• Experience shipping gamification features in apps, with measurable results. Professional gaming industry experience is optional.
• Applied ODI or JTBD experience, with examples connecting customer research to prioritization, design decisions, and delivered outcomes.
• Experience conducting customer research, writing clear product requirements, collaborating with engineers, and using analytics or experiments to guide decisions.
• Proven ability to recruit, coach, and lead product or design professionals. Fluent Vietnamese and strong spoken and written English for daily collaboration, documentation, and presentations.

Product and Design Knowledge

Understand mobile navigation, information architecture, interaction design, accessibility, onboarding, and product analytics. Discuss platform constraints and dependencies with engineers, document edge cases, and evaluate feasibility. Connect customer needs with product adoption, retention, and business value; learn the banking and payment requirements relevant to assigned products with specialist guidance.

Preferred Qualifications

• Experience in digital payments, digital banking, wallets, merchant services, or other fintech products for SMEs.
• Web interface or portal design experience, alongside the required mobile design capability.
• A relevant degree in design, human-computer interacti