Tuyển dụng Head Of Marketing (Start Working from Jan2027) tại Hồ Chí Minh

Job Responsibilities

• Develop and execute short- to long-term marketing strategies and plans, aligned with business objectives, category priorities and growth ambitions, with clear KPIs and accountability for delivering marketing, category and business targets.

• Lead brand strategy and integrated communications to strengthen brand positioning, consumer engagement and brand equity in Vietnam.

• Define and implement trade marketing strategies across all channels, including channel activation, visibility, POS materials, promotions and shopper engagement to support channel growth and sell-out.

• Partner closely with Sales, key channel partners and agencies and strategic external partners to translate commercial priorities into effective marketing plans and execution, including development/adaptation of marketing assets for partner websites, webstores and other channel touchpoints.

• Drive consumer segmentation, customer engagement and digital marketing, leveraging data and insights to deliver targeted communications and improve campaign effectiveness.

• Lead AI-enabled content creation and marketing innovation, leveraging AI tools, data and consumer insights to develop and optimize content, sharpen marketing strategies, improve efficiency and maximize campaign effectiveness and ROI.

• Lead 360° marketing campaigns, integrating ATL, BTL, digital, social and channel touchpoints.

• Manage the marketing budget and investment, ensuring effective allocation, ROI and compliance with regional guidelines.

• Leverage consumer, shopper, market and channel insights to identify growth opportunities and inform marketing strategies.

• Collaborate with the Regional and ASEAN Cluster teams to align local strategies with regional directions while adapting to Vietnam market dynamics.

• Lead, coach and develop the marketing team, building strong capabilities and a high-performance culture.

• Bachelor’s

Yêu cầu công việc

• Bachelor’s/Master’s in Marketing, Communication, Business Administration or related.

• Minimum 10 years progressive marketing experience, with strong brand, trade and digital experience, preferably in FMCG, consumer electronics, home appliances or related industries.

• Proven experience in strategic marketing planning, integrated campaigns and agency management.

• Strong understanding of the Vietnam consumer, shopper and channel landscape, with hands-on GT/MT experience.

• Strong digital expertise across digital campaigns, CRM, social, e-commerce and partner digital activation, with an understanding of how AI tools can enhance marketing content, efficiency and effectiveness.

• Strong commercial mindset, connecting marketing strategies and investments to growth, KPIs and sell-out.

• Excellent stakeholder management, communication and collaboration skills, with the ability to influence across functions and levels and work effectively with external agencies and partners.

• Strong people leadership, with experience leading, coaching and developing high-performing teams.

• Fluent English is highly preferred.

Quyền lợi

• Thưởng: Competitive and attractive salary package. 13th-month salary & performance-based bonuses
• Chăm sóc sức khoẻ: Premium healthcare insurance for employees and up to 2 family members. Comprehensive annual health check-up
• Nghỉ phép có lương: Up to 17 annual leave days per year. Special birthday leave to celebrate your day