Tuyển dụng GTM & RM Enablement Lead (Go-to-Market And Capability Building) tại Hà Nội

1. GTM Strategy & Planning

Define the overall go-to-market strategy for MVP customer journeys and marketing analytics use cases across the program, anchored on the program's segmentation, CVP, product, and pricing pillars.

Develop sequencing and prioritization of launches aligned with the program roadmap and business objectives.

Translate strategic priorities and Head-Office-level pillar designs into actionable, phased go-to-market plans that are concrete and executable at branch level.

2. Launch Execution

Lead planning and execution of pilot and rollout waves for new customer journeys and campaigns.

Coordinate RM and branch adoption plans, including communication, enablement, and readiness activities.

Align launch timing and messaging with training, coaching, and change management workstreams.

3. Branch & Frontline Rollout (Sales & Service, Marketing)

Own the translation of the sales & service and marketing pillars of the transformation into clear, practical playbooks, scripts, and tools for branch leadership and the frontline sales force (SRMs, RMs).

Work directly with branch directors and frontline team leads to plan and sequence the rollout of new journeys, products, and campaigns down to the branch and individual RM level.

Design and drive adoption mechanisms at branch level: launch briefings, role-plays, job aids, incentive/recognition tie-ins, and in-branch communication cadences.

Gather frontline feedback (from SRMs, RMs, and branch leadership) on practicality and friction points, and feed it back into journey, product, and campaign iteration.

4. RM Enablement & Capability Building

Own the RM/SRM capability agenda for the Affluent program: define what the frontline needs to know and be able to do for each journey, product, and campaign launch.

Direct the in-house RM Training & Coaching team (responsible for training material drafting, curriculum development, train-the-trainer), setting priorities, reviewing quality, and ensuring output is fit for purpose.

Ensure training and coaching content is tightly aligned with, and sequenced around, GTM launch plans so capability building always lands ahead of or alongside rollout, not after it.

Track capability/readiness metrics (e.g., training completion, certification, coaching cycles) alongside GTM adoption metrics, and flag capability gaps that put launch timelines or adoption at risk.

5. Stakeholder & Cross-Team Alignment

Act as the central point of coordination between Business, Technology, Data, the RM Training & Coaching team / external training vendors, and the RM network on all GTM and capability matters.

Partner closely with the consulting team and bank leadership (Head Office and regional/branch) to ensure GTM and capability plans reflect strategic intent and on-the-ground realities.

Manage dependencies and risks that could affect launch timelines, capability readiness, or adoption, including branch-level capacity constraints.

6. Performance Tracking & Iteration

Define success metrics and KPIs for both GTM (adoption, usage, business impact) and capability building (training completion, coaching effectiveness), for each journey and use case.

Monitor post-launch performance at both program and branch level, and feed insights back into the MVP iteration cycle and the capability agenda.

Prepare consolidated GTM and RM Enablement status updates and recommendations for program governance forums.

Yêu cầu công việc

+ 10-12 years of overall professional experience, including significant exposure to retail/affluent banking, wealth management, or fintech.

+ Proven track record in go-to-market strategy, product marketing, or commercial launch management, OR in leading capability building / L&D for a branch-based sales force, with clear exposure to the other side (GTM or capability) as well.

+ Direct experience rolling out sales programs, products, or campaigns to a branch network, working hands-on with branch leadership and frontline sales teams (RM, SRM, or equivalent); branch leadership experience (e.g., former Branch Director) is a strong plus.

+ Experience directing or working closely with a training team and/or external training vendors/agencies (curriculum development, train-the-trainer) is a plus - this role leads and quality-controls that work rather than producing curriculum personally.

+ Prior experience on large-scale digital transformation programs; experience working alongside global consulting firms is a strong plus.

Solid understanding of customer journey design and digital banking product launches.

+ Familiarity with marketing analytics, campaign management, and segmentation concepts (e.g., Next Best Offer, targeting).

+ Working knowledge of agile, MVP-driven delivery models.

+ Understanding of affluent/priority banking customer segments and RM-led sales models, including how Head-Office-designed products and journeys are actually executed at branch level.

+ Working familiarity with capability-building approaches (training needs analysis, coaching cadences, certification) sufficient to direct and review the work of a training team/vendor, even without designing curriculum personally.

+ Strong stakeholder management skills, comfortable engaging senior leadership on both bank and consulting sides.

+ Excellent structured communication and presentation skills in both Vietnamese and English.

+ Comfortable operating in a fast-paced, ambiguous, MVP-first environment.

+ Strong ownership mindset and ability to drive execution across multiple parallel workstreams.

+ Able to lead and get results through a small team and external vendors, not only through individual execution.

Quyền lợi

• Thưởng: Lương tháng 13, thưởng hiệu suất