Tuyển dụng Financial Content Growth & KOL Network Lead tại Hồ Chí Minh

This role is the financial-knowledge face of the brand, and the owner of the Education channel's growth strategy end to end, not just a content producer working off a fixed calendar. We need someone who understands financial markets deeply enough to host real conversations, and who thinks like a brand and growth owner: what direction should this channel take to grow, not just what to film today.

This person will also lead the KOL network and manage a small production team

Key Responsibilities:

Educational Content Production

• Plan and host AMA, podcast, and livestream series on financial markets (macro, forex, gold, indices)
• Prepare content/questions ahead of each session, ensuring real depth, not surface-level talk
• Represent the brand at online/offline events, product announcement videos
• Stay updated on financial content trends and competitor creator activity to inform strategy

Financial Educators & KOLs Management

• Build and manage a network of financial educators, analysts, and influencers (in-house, external network, guest experts); Always look for and onboard suitable KOLs, fostering strong relationships
• Directly manage KOL relationships: content briefing, rate negotiation, agreement terms, and delivery timelines
• Set selection criteria, build content guidelines, QC all co-produced content before publishing, ensuring accuracy, brand alignment and compliance
• Serve as the main point of contact for educator/creator partners: coordinating schedules, resources, and feedback
• Track and report creator/campaign performance: views, engagement, and leads routed to IB where applicable

Channel Growth & Strategy

• Own the Education channel's growth strategy from the ground up: define content pillars, cadence, and formats that drive real growth, not just maintenance
• Leverage the KOL network and IB co-content opportunities to amplify Education content beyond the owned channel, not relying on organic reach alone
• Set growth targets by stage, and propose the right tactics for each stage of channel size

Brand Direction

• Define tone of voice and positioning for each Education content series, consistent with client's overall brand voice
• Ensure all Education content reinforces the brand image client wants to build (credible, education-first, never sensationalized)
• Make branding decisions for new series (naming, visual direction, positioning against other financial content on the market)

Team Coordination

• Set the overall Education + Production strategy for the brand
• Coordinate with the Social Media team to keep Education content aligned with the broader content calendar

Yêu cầu ứng viên

• 3+ years of experience in the financial industry (forex, equities, investment), with a real understanding of macroeconomics, not just news-following
• Hands-on experience running livestream/podcast production independently, not just appearing on camera with a crew handling everything behind the scenes
• Has personally built a content/media channel from scratch before (YouTube, podcast, or an internal company channel), with real growth numbers to show, not just "did content work"
• Has real branding decision-making experience, for example repositioning a product or series, not just executing someone else's brief
• Comfortable and natural on camera/mic, with sample work available to review
• English proficient enough to read international financial materials

Nice-to-have

• A good existing network within the CFD/trading industry (a strong bonus, not required) - connections with traders, analysts, brokers, or industry communities that can be tapped for guest experts, partnerships, or credibility. A strong network can directly accelerate the KOL Management and guest-expert sourcing work in this role, faster access to credible guests for AMA/podcast series, and potential co-marketing opportunities within the trading community.
• Prior experience working at a broker or financial company
• Experience managing a small team

Quyền lợi được hưởng

Basic Benefits:

• Social Insurance
• Annual Leave & Other Paid Leaves (Sick Leave, Menstrual Leave, ...)
• Annual Health Check

You will work in a fast-paced and performance-driven environment with strong leadership support, clear career growth opportunities, and ongoing professional development.

We offer competitive compensation, a collaborative culture, and the opportunity to contribute to a rapidly expanding global clients' brand.