Customer Data Analytics Officer (Business Intelligence)

General Information

Division : Tele-Sales

Report to : Head of Tele-Sales Division

No. of subordinates : NUM

I. Job Summary:

We are seeking a Customer Data Analytics Specialist to support the Tele-Sales Division by transforming customer data into actionable insights that improve sales performance and operational efficiency. This role will analyze customer behavior, segment customer portfolios, develop reporting dashboards, and provide data-driven recommendations to optimize telesales campaigns and customer engagement strategies

II. Key Roles & Responsibilities

1. Customer Data Analysis

• Analyze and evaluate customer databases on a monthly basis using Tele-Sales operational metrics, including: Credit relationship history; Contact frequency and call activities; Customer engagement patterns; Conversion rates and sales outcomes; Other relevant business performance indicators

• Identify trends, opportunities, and risks through data analysis and provide actionable recommendations.

2. Customer Segmentation & Business Insights

• Perform customer segmentation based on behavioral and performance data.

• Identify high-potential customer groups and recommend targeting strategies.

• Propose telesales calling scenarios, contact timing, customer prioritization, and engagement approaches to improve conversion rates.

• Support sales management in developing data-driven business strategies.

3. Reporting & Dashboard Development

• Design, develop, and maintain Tele-Sales specific reports and performance analytics.

• Build and enhance dashboards to monitor key sales and operational KPIs.

• Ensure data accuracy, consistency, and timely reporting for management decision-making.

• Automate reporting processes whenever possible to improve efficiency.

4. Project Management & Business Support

• Take ownership of data-related projects within the Tele-Sales Division.

• Collaborate with Business, Sales, Operations, IT, and Data teams to implement analytics solutions.

• Support the development of data management frameworks and performance measurement methodologies.

• Participate in initiatives aimed at improving customer targeting, productivity, and telesales effectiveness.

1. Qualif

Yêu cầu công việc

1. Qualification: Bachelor's degree in Data Analytics, Statistics, Mathematics, Business Analytics, Economics, Information Systems, Finance, or related fields

2. Work Experience

• 3-4 years of experience in Data Analysis, Business Intelligence, Customer Analytics, CRM Analytics, or related areas.

• Experience supporting Tele-Sales, Sales Operations, Banking, Financial Services, Insurance, Consumer Finance, or Customer Service environments is highly preferred.

• Proven experience in customer segmentation, performance analysis, and business reporting.

3. Knowledge

• Understanding of customer journey and customer behavior analytics.

• Experience working with large-scale customer databases.

• Ability to translate complex data into business insights.

4. Skills

• Strong proficiency in SQL for data extraction and analysis.

• Advanced Excel skills (Pivot Tables, Power Query, data modeling, reporting).

• Experience with BI tools such as Power BI, Tableau, Looker Studio, or similar dashboard platforms.

• Knowledge of CRM systems and customer databases is an advantage.

• Familiarity with Python, R, or automation tools is a plus.

Quyền lợi

• Thưởng: Attractive KPI Bonus (monthly or yearly) and 13th month salary
• Chăm sóc sức khoẻ: Premium personal healthcare insurance for all employees and spouse and/or children
• Nghỉ phép có lương: 14 – 20 days annual leave, 3 days of sick leave with pay