Tuyển dụng CRM Specialist (AI Automation) tại Hồ Chí Minh

About the role

Have you already used AI to do real marketing work — and want to be the person who brings that capability to a whole team? We're honest: AI is the skill our CRM team is light on today. That's exactly why this role exists.

TCG’s CRM team runs lifecycle messaging across 20+ shops, and AI is the capability we’re deliberately adding. Think of this as an AI-first CRM manager seat: you’ll do hands-on newsletter production from day one while pairing marketing know-how with practical AI — content generation, predictive segmentation, personalization, workflow automation — and set the standard for how the team uses it responsibly, with a human always on the last mile.

In a nutshell - run hands-on newsletter production and make our CRM smarter with AI — content, segmentation, personalization — setting the standard as you go.

What you will do

→ Produce newsletters, hands-on. From day one you build and ship regular newsletters end-to-end — this is a working production seat, not only an AI layer on top.

→ Generate content at scale. Use AI to draft and adapt campaign copy across shops, languages and segments — with a human reviewing the last mile.

→ Sharpen segmentation. Apply AI and predictive approaches to find the right customers — churn risk, next-best-offer, lifetime value.

→ Personalize the message. Build dynamic, AI-assisted personalization into lifecycle flows.

→ Automate the busywork. Turn repetitive CRM tasks into AI-assisted workflows the team can reuse.

→ Set the standard. Document prompts, guardrails and what works, so AI use spreads across the team safely.

Yêu cầu công việc

Must have

→ Typically 2–4 years in CRM, lifecycle or email marketing.

→ Hands-on, demonstrable experience with agentic AI in a marketing context — content generation, segmentation or automation workflows you've actually built and shipped, not just general familiarity with AI tools.

→ Comfortable with a CRM/ESP platform (Emarsys, Iterable, Braze, CleverTap or similar).

→ Able to judge AI output critically — you know when it’s good enough and when it isn’t.

→ Reliable daily overlap with European (CET) hours — our CRM team sits in Riga and Cologne.

→ Working-level English for a globally distributed team.

Nice to have

→ Deeper prompt-engineering craft, or a track record standardizing AI-assisted workflows for a team.

→ Basic data skills (SQL, spreadsheets) for segmentation.

Quyền lợi

• Thưởng: A 13th-month salary for your yearly contribution
• Chăm sóc sức khoẻ: Private Health Insurance for your well-being and peace of mind
• Điện thoại: Monthly Phone, Meal & Transport allowance for work support