Consumer Technical Insights (CTI) Manager

Lead market & consumer understanding for the Category, apply advanced quantitative & qualitative research methods and techniques to explore and identify unmet needs to serve the process of finding and developing new ideas.
Manage and implement research projects according to R&D innovation process contributing to achieving outstanding product development in the market.
1. Consumer Engagement, Research & Technical Insights
Recruit & manage Consumers-in-Love (CiL) database for real-time consumer feedback.
Conduct in-field research & product testing sessions to capture sensory, technical, and consumer insights.
Identify consumer and technical trends, unlocking insights that drive Masan R&D programs.
Benchmark product performance vs. competition and identify improvement opportunities.
Design and lead Technical Habits & Attitude (H&A) studies to translate findings into actionable technical product opportunities.
2. Innovation Project & Product Development
Work with R&D and manufacturing to optimize product formulations and packaging.
Design, coordinate, and execute Consumer Technical Insight (CTI) work within product development, including technical test plans, cost evaluation, and timing management.
Ensure alignment of sensory, functionality, and packaging with consumer and business expectations.'
3. Market & Competitive Analysis
Identify trends, white spaces & technology impact for new product and packaging opportunities.
Conduct competitive benchmarking & market research to guide portfolio management.
Collaborate with Brand to define target audiences and refine positioning strategies.
Bachelors in Food Technology or Other relevant fields
English in R&D Field
Data Analytics
Presentation & Communication
Developing & Maintaining Scientific Knowledge
Discover Consumer Technical Insights
Knowledge of utilizing statistical data analysis
Ngành nghề: Thực phẩm & Đồ uống, Công nghệ thực phẩm / Dinh dưỡng, Công nghệ sinh học
Kinh nghiệm: 4 Năm
Cấp bậc: Quản lý
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh, Bình Dương