Tuyển dụng Consumer Experience and Trade Strategy Specialist tại Hồ Chí Minh

This position will remain open until filled.

Local Applicants Welcome

Department: Marketing

Location: Ho Chi Minh City, Vietnam

Reporting to: Consumer Experience & Trade Strategy Group Manager

Role: Permanent

As a Consumer Experience and Trade Strategy Specialist, you will support the development and implementation of nationwide trade and consumer programs aligned with JTI’s business and brand objectives.

You will help design programs tailored to different brands, channels, and geographic areas while managing implementation, performance tracking, budget allocation, and return-on-investment analysis. You will also work closely with Sales, Marketing, distributor partners, and other stakeholders to ensure programs are implemented effectively in the market.

As the Consumer Experience and Trade Strategy Specialist, you will:

Centralized Trade Program Management

- Support the planning and implementation of centralized trade programs across different channels.

- Collaborate with Portfolio, Brand & Equity, Sales, and other stakeholders on program mechanics and implementation requirements.

- Manage program setup, logistics preparation, field communication materials, inventory, and activity schedules.

- Monitor program performance and support post-program and return-on-investment analysis.

- Prepare and manage purchase requisitions, purchase orders, and supporting documents with distributor partners.

Retailer Digital Offtake Program

- Manage the retailer digital application as the application administrator.

- Track program performance, monitor payments, and update program mechanics and information.

- Respond to field-team inquiries and gather feedback for application and program improvements.

- Reconcile digital data with outlet performance to support insights and compliance monitoring.

- Coordinate with the Manager and relevant stakeholders on application development needs.

Tactical Program Management

- Review tactical program proposals from regional or distributor teams.

- Work with the Manager to adjust, approve, and allocate budgets for tactical activities.

- Monitor implementation and evaluate program performance.

- Support logistics, purchasing, third-party agency coordination, and distributor payment processes.

Display Program Execution

- Support the planning and implementation of temporary and permanent point-of-sale material programs.

- Collaborate with Sales and the Manager to develop program mechanics and visibility guidelines.

- Set up display programs in the appropriate systems and communicate implementation requirements to Sales teams.

- Review display results and outlet performance and coordinate payment confirmation with Sales.

- Manage purchasing requirements and inventory related to display materials.

Field Engagement & Performance Monitoring

- Conduct regular field visits to strengthen understanding of retailer and consumer behavior.

- Monitor the implementation and adoption of trade programs and digital applications in the field.

- Serve as a link between the Consumer Experience & Trade Strategy team and regional Sales teams.

- Gather market feedback and translate observations into recommendations for program improvement.

Budget Management & Business Support

- Support budget planning for centralized trade programs, display programs, and retailer digital initiatives.

- Consolidate spending plans and monitor year-to-date actual spending against the approved budget.

- Analyze trade and consumer investments to identify opportunities to improve program efficiency and return on investment.

- Support research, analysis, training, workshops, and other projects assigned by the Manager.

Yêu cầu công việc

- Bachelor’s Degree in any discipline.

- At least 1–3 years of relevant experience in an FMCG organization, preferably in sales planning, trade marketing, consumer marketing, or a related function.

- Experience in the tobacco industry or another regulated market is an advantage.

- Good understanding of consumer and trade marketing activities.

- Strong analytical skills with the ability to generate insights from performance data and consumer or retailer observations.

- Good project management, planning, and execution capabilities.

- Strong ownership and ability to work proactively with limited supervision.

- Effective written and verbal communication skills in both Vietnamese and English.

- Ability to collaborate effectively across different functions and organizational levels.

- Strong attention to detail and discipline in delivering agreed objectives.

- Comfortable working in a dynamic and fast-paced environment.

- High proficiency in Microsoft Office, particularly Excel and PowerPoint.

- Willingness to travel and conduct field visits when required.

Quyền lợi

• Thưởng: 13th payment
• Chăm sóc sức khoẻ: Premium Healthcare plan for employee and dependents
• Nghỉ phép có lương: 20 days full paid leaves a year