Tuyển dụng Brand Executive (PR & KOC/KOL Management) tại Hồ Chí Minh

We are seeking a proactive Brand Executive to drive the growth of our corporate brand through the execution of brand campaigns, partnership initiatives, influencer programs, and strategic brand projects. This role requires strong project management and stakeholder coordination skills to ensure effective and consistent brand execution across multiple touchpoints.

1. Project Management & Execution

Plan, coordinate, and execute brand projects, ensuring timelines, deliverables, and budgets are effectively managed.

Drive collaboration across cross-functional teams and external partners to ensure seamless project execution.

2. KOL/KOC & Partnership Management

Source, evaluate, and manage KOL/KOC, influencers, communities, and strategic partners aligned with campaign objectives.

Manage campaign execution, content deliverables, stakeholder communications, and performance tracking.

3. Brand Campaign & Communication

Develop and execute brand campaigns, communication initiatives, and brand-building activities across multiple touchpoints.

Review and provide feedback on communication materials and creative assets to ensure alignment with brand standards and objectives.

4. Research & Insights

Research notable branding campaigns, consumer trends, competitor activities, and industry best practices to identify opportunities and generate actionable insights.

5. Events & Special Projects

Coordinate and execute brand activations, events, partnership programs, and other strategic projects.

Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or related fields.

1–3 years of experience in Brand Marketing, Marketing Communications, Influencer Marketing, Partnership Marketing, Account Management, or related fields; experience in retail, FMCG, e-commerce, agency is a plus.

Hands-on experience in managing KOL/KOC, influencer, or partnership projects.

Strong collaboration and communication skills with internal teams, agencies, influencers, and external partners.

Project Management

Ability to manage multiple projects, timelines, budgets, and deliverables effectively.

Brand Understanding & Research

Good understanding of branding, marketing communications, consumer trends, and ability to identify relevant campaign opportunities and best practices.

Problem Solving & Ownership

Strong sense of accountability, attention to detail, and ability to proactively solve problems in a fast-paced environment.

Yêu cầu công việc

Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or related fields.

1–3 years of experience in Brand Marketing, Marketing Communications, Influencer Marketing, Partnership Marketing, Account Management, or related fields; experience in retail, FMCG, e-commerce, agency is a plus.

Hands-on experience in managing KOL/KOC, influencer, or partnership projects.

Strong collaboration and communication skills with internal teams, agencies, influencers, and external partners.

Project Management

Ability to manage multiple projects, timelines, budgets, and deliverables effectively.

Brand Understanding & Research

Good understanding of branding, marketing communications, consumer trends, and ability to identify relevant campaign opportunities and best practices.

Problem Solving & Ownership

Strong sense of accountability, attention to detail, and ability to proactively solve problems in a fast-paced environment.