Tuyển dụng Brand Content Strategist tại Hồ Chí Minh

1. ROLE OBJECTIVE

• The
• Brand Content Strategist is the guardian of the PPP narrative. You are responsible for transforming complex medical technology (LLCS, Cool-Laser, Calecim) into compelling, relatable, and high-converting stories. Your goal is to humanize our 'Clinical, Clean, Luxurious' brand, fostering a community of loyalists through a mix of educational authority and aspirational lifestyle content.

2. CORE RESPONSIBILITIES

• Omni-Channel Strategy
• Develop and execute the monthly content calendar across Facebook, Instagram, TikTok, and LinkedIn. Ensure channel-specific nuances (e.g., high-energy TikToks vs. polished IG aesthetics).
• Copywriting Excellence
• Craft 'Punchy' yet 'Professional' copy for social posts, ad headlines, email newsletters, and website landing pages. Master the balance of empathy (solving skin anxiety) and authority (clinical results).
• Social Media Management
• Lead community management and engagement. Monitor trends in the aesthetic industry to ensure PPP remains a 'First-Mover' in social conversations.
• Creative Briefing
• Collaborate with the Design and Video teams to ensure visuals align with the copy. You provide the 'Hook' and the 'Narrative Arc' for every asset produced.
• Authenticity & Relatability
• Execute our strategic shift by incorporating 'Behind-the-Scenes,' Doctor-led Q&As, and authentic client journeys to bridge the gap between the clinic and the consumer.

3. CORE KPIs & PERFORMANCE TARGETS

• Efficiency Benchmarks
• Engagement & Growth Benchmarks

Community Engagement

• Achieve a
• 20% increase in organic engagement rate
• (Likes, Comments, Shares) within the first 90 days.

Follower Growth

• Drive a
• 5–8% MoM growth in qualified followers on Instagram and TikTok.

Content Efficiency

• Maintain a
• 3:1 ratio of educational/lifestyle content to direct promotional offers.

Conversion Assist

• Track 'Link in Bio' and 'Save' rates to measure high-intent interest.
• Brand Standards

Voice Consistency

100% alignment with the PPP Tone of Voice (Professional, Reassuring, Premium).

Production Velocity

• Full monthly calendar finalized and approved
• 7 days prior to the start of the month.

4. PROFESSIONAL SKILLS & QUALIFICATIONS

Storytelling Mastery

• 4+ years of experience in copywriting or content strategy, specifically for
• Luxury, Beauty, or Healthcare sectors.

Social Fluency

Expert knowledge of the TikTok/Reels algorithm and a deep understanding of what makes content shareable in 2026.

Medical Literacy

Ability to digest clinical data and translate it into 'Consumer-First' language without losing scientific accuracy.

Visual Direction

A strong eye for 'The PPP Aesthetic'—knowing how to curate a feed that looks expensive, clean, and trustworthy.

Tools

• Proficiency in
• Canva
• (for quick layouts),
• CapCut
• (for social video ideation), and Social Management tools (Later, Sprout Social, or Buffer).

5. STRATEGIC IMPACT

The Brand Content Strategist solves our 'Engagement Gap.' By moving the brand from a 'Silent Expert' to an 'Engaging Authority,' you build the trust necessary for high-ticket sales. You ensure that when a potential client lands on our profile, they don't just see a clinic—they see a lifestyle and a solution they can't wait to book.