Tuyển dụng Assistant Brand Manager - NPD tại Hồ Chí Minh

A. New Product Development - MUST HAVE

- Lead end-to-end NPD process

• Market & Consumer Insight o Conduct market research and competitive analysis to identify gaps, trends, and consumer insights.

o Monitor fresh meat consumption habits, nutrition trends, and lifestyle changes to spot innovation opportunities.

• Concept Development & Business Case o Develop product concepts aligned with brand positioning.

o Prepare business cases including pricing strategy, volume forecast, cost analysis, and channel opportunities.

• Project Management o Work cross-functionally with R&D, QA, Supply Chain, Sales, and Finance to ensure product feasibility and timely launch.

o Manage project timelines from ideation → prototyping → pilot test → commercial launch.

o Coordinate packaging development ensuring both regulatory compliance and brand consistency.

• Post-Launch Tracking o Track performance of new products: sales results, distribution coverage, consumer feedback.

o Provide actionable recommendations to optimize portfolio and innovation pipeline.

B. Brand Communication & Building

• Annual Brand Plan Execution o Support in developing and implementing 360° brand communication plans (ATL, BTL,

Digital, PR, In-store).

o Ensure brand message consistency across all touchpoints.

• Agency & Partner Management o Brief and work with creative, media, PR, and activation agencies to develop impactful campaigns.

o Manage day-to-day execution and monitor deliverables, ensuring cost efficiency and effectiveness.

• Campaign Performance & Reporting o Track KPIs (reach, engagement, sales uplift, brand health metrics).

o Provide analysis and recommendations for future campaigns.

• Brand Assets Management o Oversee packaging, POSM, and communication materials to ensure alignment with brand guidelines.

o Monitor competitor activities and market trends to maintain competitive edge.

C. Cross-Functional Collaboration & Budget Management

• Work closely with Trade Marketing to align brand communication with in-store execution.

• Collaborate with Sales team to support channel-specific initiatives.

• Manage assigned marketing budget, ensuring ROI optimization.

Yêu cầu công việc

Bachelor’s degree in Marketing, Business Administration, Food Science, or related fields.

• At least 2 years of marketing/brand experience in FMCG or food industry

(fresh/frozen category is a plus).

• At least 1 year experienced in NPD processes and brand communication strategies.

• Basic cooking skills are required to support new product development (NPD) activities, particularly for marinated product categories.

• Strong analytical and project management skills.

• Creative thinker with consumer-centric mindset.

• Excellent communication, interpersonal, and stakeholder management skills.

• Proficient in English & MS Office; knowledge of Nielsen/market data tools is an advantage.

Quyền lợi

• Thưởng: Lương cạnh tranh theo năng lực, lương tháng 13, thưởng thành tích năm
• Chăm sóc sức khoẻ: Bảo hiểm sức khỏe, bảo hiểm tai nan, xe đưa rước nhân viên
• Đào tạo: Phép năm 14 ngày/ năm, chế độ đào tạo và phát triển nghề nghiệp